Some students may choose to earn a certificate by completing a specialized series of courses on a particular subject. While some programs require a certificate, many students choose this course of study to enhance their employability in their field of interest.There are a variety of options available to students, including programs that emphasize advertising business management.
Course Details
Understand the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic.
Some students may choose to earn a certificate by completing a specialized series of courses on a particular subject. While some programs require a certificate, many students choose this course of study to enhance their employability in their field of interest.
There are a variety of options available to students, including programs that emphasize advertising business management, programs that focus on liberal arts theories, and programs that concentrate on graphic design. The coursework depends on which concepts within advertising are being focused on. Courses can include topics like consumer trends, media sales and market behavior. Students may also focus on visual arts, including color, layout and communicating ideas effectively.
Syllabus
- Introduction
- History
- Traditional Mediums of Advertising
- Non-Traditional Advertising
- A Brand and A Product
- Designing and Crafting
- Consumer and Market
- Strategic Thinking and Ideation
- Advertising Agency
- Typography
- Infographics
- Digital Advertising
- Studying Sri Lankan Brands
- Studying Global Brands
- Practicals
- Logo Design
- Poster Design / Hoarding
- Press ad Design
- Wedding package (Invitation, Envelop, Cake box, Tag)
- Photo Manipulation
- Recreate an Old Ad
- Dangler Design / Business Card
- Flyer Design / Brochure
- T-shirt Design / Mug
- Typography
- Infographic / Geometric Shapes
- Facebook Post
- Icon Design
- Packaging Design
- Roll up Banner
- Label Design
Entry requirements
- You must be at least 16 years old when you enroll.
- Possessing a computer or Laptop
- Proper knowledge in Adobe Photoshop and Adobe Illustrator is required
